Ida Bag Cedar exotic Introducing our cardholder

Introducing our cardholder

Meet the Alma

Introducing the first addition to our line of travel accessories

with a subtle nod to nostalgic silhouettes

An essential accessory

Ida Bag Cedar exotic Introducing our cardholderA soft hobo style silhouette made for the beautiful chaos of everyday life. With its relaxed shape and roomy interior, Ida carries it all laptop, errands, last minute dinner plans without ever losing its sculptural edge. The clean front seam adds a quiet architectural detail, striking a perfect balance between structure and slouch. Rooted in Frejas signature minimalism, the Ida tote is an understated companion for the everyday.